Finding authentic, ethically made beauty products shouldn’t feel overwhelming but too often, it does. Many brands rely on surface-level storytelling, making it difficult to know what’s truly thoughtful, fairly made, and rooted in care.
We created our space to be different.
Our mission is to lovingly spotlight Black and African- beauty with products that are created with intention, integrity, and respect for both people and the planet. Every product we carry is thoughtfully selected made inspired by african beauty traditions , by real people, with real stories, and a genuine commitment to quality.
This is a place of trust, warmth, and connection. A place where families, communities, and beauty lovers from all backgrounds can discover high-quality products that are ethically made and deeply meaningful. Here, you’re invited not only to enjoy beautiful results, but also to learn the story behind each product and the care poured into every formula.
We are more than a beauty supply store.
We are Whole House a house built on heart, quality, and purpose
Hi, lovelies I’m Josi, a woman with a deep love for beauty, culture, and connection.
As I move through the world, I often notice how much misunderstanding and division exist between people and cultures. It’s especially painful to see individuals disconnected from or even rejecting their own African ancestry, as well as witnessing cultures being misunderstood, misrepresented, or met with fear instead of curiosity.
I believe much of this comes from disconnection from self, from history, and from cultural education. My family has been in Germany for over 60 years and we proudly still havent lost the connection to our food , beauty , culture and music whilst respecting the lovely country we live in. This is something i want to give my children and show people around the world , that we can love and appreciate eachother without seeing one more worthy than the other.
I also wanted to create something family owned , that i can. pass down to my children so our knowledge and culture is never lost. When we truly know and honour our roots, we learn to love ourselves more fully. And when we love ourselves deeply, we gain the ability to appreciate and respect others with openness and grace.
For a long time, I felt that the beauty industry was missing something essential: a true and thoughtful representation of African luxury, beauty, and lifestyle one that honors heritage, craftsmanship, and care, rather than stereotypes or trends.
That is why I created this space.
Whole House was born as a place of discovery, trust, education, and belonging. A home where people of all backgrounds can learn, connect, and experience beauty rooted in ancestry, intention, and quality. Here, beauty is not rushed or diluted it is honored, celebrated, and shared.
This is more than a store.
It is a home built on love, culture, and purpose.
Attends. Beauty academy for PMU and for lashes. Founded Whole house , church teacher
2025 / 2026
Self employed in marketing. Active with Gheist.eu
2023/ 2024
Beginn to study for my German heilpraktiker. learnt holistic feamle health, Hypnotherapy
2021 / 2023
Starts studying Psychology A the university of arts london after graduating from the helene lange gymnasium where i am exposed to amazing levels of creativity and talent, workin as personal assistant.
2018 / 2021
Attended Deutsche Pop for Make up Artistry, learn the basics and science behind skincare , make up and hairstyling . Was In the berenberg familiy scholarship program for highly gifted neurodivergent POC in germany
2012/ 2017
BUY Now
SARA
“They are incredibly kind as well as extremely talented and we would highly recommend their products.”
I
NO
MAY & PETER
“From the moment we tried the love oil on our son with eczma, we knew it was the perfect oil for our son.”
II
No
Simon & Liz
III
No
“Stop what you're doing right now and support this locally sorced business! The productsmake me feel gorgeous!”